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*Effective Date: [9-1-23]*
**2. Information We Collect**
We collect various types of information to provide you with a seamless browsing experience and improve our services. The information we collect falls into two main categories:
- **Personal Information**: This includes information that directly identifies you, such as your name, contact details, and payment information. We collect this information when you create an account, place an order, subscribe to our newsletter, or contact our customer support.
- **Non-Personal Information**: This type of information is collected to improve our website's functionality and your overall experience. It may include your device information, browser type, operating system, IP address, and website usage data.
**3. Cookies and Similar Technologies**
Cookies and similar technologies play a crucial role in enhancing your interaction with our website. Cookies are small text files that are placed on your device when you visit a website. We use these technologies to:
- **Essential Cookies**: These cookies are necessary for the proper functioning of our website. They enable features like secure login, shopping cart functionality, and maintaining your session.
- **Analytical Cookies**: These cookies help us understand how you navigate our website, which pages you visit, and how long you spend on each page. This information helps us optimize our website's layout and content.
- **Functional Cookies**: These cookies remember your preferences, such as language settings and region. They contribute to a personalized browsing experience.
**4. How We Use Your Information**
We use the information we collect for various purposes, including:
- Providing and improving our products and services.
- Processing transactions and fulfilling orders.
- Personalizing your experience on our website.
- Sending you updates, promotions, and newsletters (if you've subscribed).
- Analyzing website traffic and user behavior to enhance our website's performance.
- Responding to your inquiries and addressing customer support issues.
- Complying with legal obligations and protecting our rights.
**5. Information Sharing**
We may share your personal information in the following circumstances:
- **Service Providers**: We collaborate with third-party service providers who assist us in delivering our services, such as payment processing and shipping.
- **Advertisers**: We may share non-personal, aggregated data with advertisers to help them understand the effectiveness of their campaigns.
- **Legal Requirements**: We may disclose your information in response to legal requests or when required to protect our rights, privacy, safety, or property.
- **Business Transfers**: If we undergo a merger, acquisition, or asset sale, your information may be transferred as part of the transaction.
**6. Your Choices**
You have control over the information you provide and how it's used:
- **Cookie Settings**: You can manage your cookie preferences through your browser settings. You can choose to block or delete cookies, but this might affect your experience on our website.
- **Account Settings**: You can review and update your account information by logging into your Superb Tea account.
We implement various security measures to protect your personal information from unauthorized access, disclosure, or destruction. However, please be aware that no online data transmission is completely secure.
**8. Children's Privacy**
Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with their information, please contact us to have it removed.
**10. Contact Us**
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